So says the promotional page for Holosync by Centerpointe. This amused me greatly. Meditation is already extremely simple and effortless, more so than virtually anything you can engage in, possibly excluding sleep. Why don't most of us do it for hours and hours each day? Because it takes time, and nothing exciting happens (usually), and we don't get paid for it (most of us). But if it is hard work, then "ur doin it wrong" as the cats say. (Cats are living exemplars of meditation. No wonder humans have worshiped them for so long they take it for granted.)
Anyway, the site is for people who not only are gullible but like to mess with their brains. I may just take them up on it.